The mythical Search Engine Optimisation (SEO)  There are a lot of questions when it comes to SEO, but to cut a long story short, SEO is comprised of taking the content on a web page, or an entire website, and systematically ensuring that the building blocks that make up a website are all correct and accounted for.  
For example one of the first things we check is ensuring that a website has all of its meta descriptions and tags present, if they are not, we will manually go through an input these as they relate to the content on the page.  

TIP: If you’re optimising your content on your website, endeavor to ensure all images on the website have been corrected identified and labelled for Googles algorithm. Essentially we want to make sure that all content on the website is easy for Google to read and understand.

 If you established your own website and are unsure where to start, we have our technical SEO reports that will identify gaps in your website    Moving on to the more time-intensive part of SEO work is Keyword research. At its core we take the content and make it rank better for search engines – In practicality, this is hours of time spent identifying what keywords should be targeted for a given webpage. 

Take optimising this article, we are talking about SEO so we would want this page to rank for similar terms to search engine optimisation, but not terms like ‘digital marketing’ – as this specific page is heavily focused on the one aspect of digital marketing, but digital marketing as a keyword is too broad and as such will not drive organic traffic to spend their time on this page.