Why SEO?
When was the last time you went past page One on Google...
Let our experienced SEO team help your business show closer to page one of Google. Position your business at the top of search results when potential customers are actively searching for your services with an effective SEO Strategy.
Think of your website like a car.
There’s many different ways we can get your car performing better, from a simple tune up or drop a bigger engine.
SEO Is the same essentially, we tweak the 130+ settings that impact your websites ranking
SEO does vary in cost depending on where your starting from and what you want to achieve. In order to see real results, we recommend having a budget that your able to dedicate for 12 months, with noticeable quantifiable results after 4 – 6 months.
Ask yourself:
- Do you want more organic (unpaid) traffic?
- Is your goal to attract a specific audience?
- Are you aiming to increase sales, leads, or brand visibility?
If organic traffic and visibility are priorities, SEO is likely a good fit.
What is SEO?
SEO is the process which encompasses the systematic improving and optimising some of the key 130+ factors which determine how Google and other search engines view and rank your website.
The more SEO performed the closer to the top of the first page of Google your website will appear.
Which one - SEO or Google ADs?
This is a common question we get a lot, so let’s break it down.
Most business owners know you can pay for Google ADs and have your website appear on the first page of Google’s Search results page. This is a short-term strategy for rapid market awareness and driving sales. However, when you stop paying for the ads, your website no longer appears – this is where SEO steps in.
SEO on the other hand, works by optimising your site across a range of factors
- Including page titles; to best match what customers are searching online,
- Backlinks; by getting other websites to create a link to your website, Google is able to determine your site is of value, and thus should be pushed ahead of your competitors;
- Google Business Profile, by having regular updates and collecting more 5-star Google reviews, Google’s search engine is able to identify that your business is active and is providing an acceptable level of service, further pushing your website ahead of businesses who don’t have as many.
These factors and many more compound and are weighted by Google, to determine which websites should be shown on Google’s results page at the top organically. Organically in this sense = free. Whilst SEO itself does cost, the additional traffic and revenue that can be generated by being closer to the top of Google’s search results cannot be under estimated.
Tracking & Analytics
One of the most critical parts of SEO is first of all ensuring that your website is set up correctly, ensuring that Google can see your website, has been submitted to Google Search Console and Analytics have been set up!
Technical SEO
The initial SEO steps are to fill in any missing meta tags and titles. Essentially keywords that tell Google what each webpage is about, before moving into indexing, page response times and many other factors we won’t bore you with.
Keywords & Content
We analyse your web pages to establish which keywords your ranking for and where there’s opportunity to progress. We then task our content writers to build out content for your website centered around the keywords identified.
Familiar problem?
Tried searching for your website but having to go to page 5 of Google to find it? Outrank your competitors and get your website on the first page of Google, generating more website traffic and leads, without ads.
The solution...
Initial steps are to fill in any missing meta tags and titles. Essentially keywords that tell Google what each webpage is about, before moving into indexing, page response times and many other factors we won’t bore you with.